Day 1. You Know It's Coming. Why Aren't You Ready?
You know what I’m talking about. You’re walking into the company your firm has just acquired on deal completion day and it hits you. All those promises that were made to the market? You know…. the ones about cost synergies and revenue synergies and the transformative power of the deal? Well, as the newly-appointed CEO you’re the muppet (are we still using that word now?) whose job it is to deliver on all that... Lucky, lucky you.
It’s right about now as your knees start to buckle under the weight of expectation that now rests on your bony shoulders that you would be tempted to pause for breath, to vacillate, to mumble about “business as usual” and “a business review process”. Don’t – that would be wrong. And you’re better than that. Hell, you must have been chosen for the job for some reason, right? Someone, somewhere must have seen a glimmer of talent and potential in your otherwise stable and commonplace career? This, my friend, is your moment to shine. Please don’t blow it. We would all be so disappointed.
And so too would all the employees that are now your responsibility.
Day 1 is where it’s at. It’s when you either set yourself up for success…. or failure. It’s also where most transactions go awry and why the vast majority of deals fail to deliver around the cost of capital.
In my experience, the greatest risk posed by M&A activity to a company’s external reputation is before the transaction has closed. As you go through shareholder and regulatory approvals, a business is subject to a much higher level of scrutiny and debate than typically the case. The questions this raises about the strengths and weaknesses of your business, your ability to deliver on your strategy and your stakeholder relationship all come under significant pressure.
However, the greatest risk to your business’ actual bottom-line is, in my view, during the integration process – the internal distraction that leads to lower productivity, the missed opportunities your competitors are taking advantage of because no-one’s watching the store, and the sheer challenge that successfully integrating a new business presents.
And in all this - what’s so critical about is Day 1…..? Well….
What’s past is prologue…...
What you say right from the very first stages of an integration sets the context for all future engagement with staff. What you said on Day 1 will serve as the point of comparison for everything else you say throughout the rest of the integration. So….
1. Set the right tone early – having a sense of where you need to be post-integration will help determine what this is
2. Listen to your stakeholders and anticipate their information needs – both immediately and as the integration proceeds
3. Remain on the front foot – stay in front by being proactive in communications and having a plan for ongoing engagement
Miss Day 1 and you’ve missed your best window for making an impact….
Post-close, there is a small window of opportunity where employees expect change. Of course everyone knows its Day 1 and all accordingly arrive at work brimming with expectation and eager for news about what the future holds for the organization and for themselves. Often what they get is some version of “please stay focused on your day job and we’ll keep you informed”….
What a waste! The rapt attention of all employees across the business and the new ownership with nothing to say! That kind of approach is like death by a thousand cuts – endless ineffective and nonsense communications as the business itself slowly spirals into a quagmire of directionless torpor.
If change doesn’t start to happen within this actually very tiny window immediately post-close, employees relax back into the way they’ve always done it, and existing behaviours and process become further entrenched. Like barnacles. And have you ever tried to remove barnacles? Trust me. It ain’t easy.
You already know why you’ve bought the business….
You do know why you’ve bought the business, don’t you? You have worked out why the combination makes sense and broadly speaking where you want to take the business moving forward? Because this is what employees want to hear about on Day 1. The way forward and what their place in that will be – broadly speaking.
No-one is expecting a mission statement carved in stone. Nor a detailed roll-out plan setting out all the minutiae of how the integration will proceed. What we’re talking about is the ‘big picture’. Why does the combination of the two businesses make sense and starting to kick-start some momentum in the business – and which will be needed to drive the integration process forward.
Day 1 is an opportunity to open a dialogue about the future and offering employees an opportunity to be a part of that conversation. In the absence of a future, the only thing left to preoccupy staff is the past – past management, past strategies….
Your best talent (and competitors) won’t wait around…..
You do have a grace period where your best-and-brightest will give you time to get your feet under the desk. But in a surprisingly short space of time, if they are not inspired by what they see, or can’t work out where the company is headed and if they have a future in that, then they will move on very quickly. First impressions are powerful things. Likewise, your competitors are not going to be sitting around cooling their heels waiting for you to figure things out.
IN A NUTSHELL:
1. Integration should start immediately on Day 1 and the key preparations should be in position well before deal close. Ideally, this is a process that could commence during due diligence.
2. Integrate quickly where it matters – make (and communicate) the hard decisions early. Think of it like a band-aid – you can rip it off, or slowly, slowly, excruciatingly pull it away... I think I’d know what I’d prefer.
3. Prepare managers, communications, HR and the integration team as early as possible with the information and tools they need to implement the plan right from Day 1.







